Challenge

TPI was looking to make a shift in focus, placing a stronger emphasis on sales and marketing activities in its overall business operations.

Solution

IDEA II redesigned the website to better represent the company's future goals. Through extensive industry research, interviews and competitive analysis, the User Experience and Creative teams at IDEA II created a new brand identity document and Online Style Guide to highlight the personality of the people of TPI, positioning the company and its advisors as the leaders in expertise, experience and innovation in the sourcing industry.