Sony MDR-NC50 Headphones Online Advertising
Challenge
Many key accessory audience segments have emerged as the portable digital audio revolution sweeps across the consumer marketplace. With our help, Sony identified the "frequent traveler" as a prime target for their latest line of noise-canceling headphones. They needed our expertise in extending their message to online media channels.
Solution
For the launch of the Sony MDR-NC50 headphones, IDEA II developed a banner campaign that appealed to every traveler’s desire to seek peace and solitude while in transit. Never again will the constant chatter of "Mr. Loud Cell Phone Talker" or the random cadence of the "Crying Baby in Seat 14C" be a nuisance while finding your "personal Zen" using the MDR-NC50 noise-canceling headphones.