Challenge

In order to maintain their competitive standing, Shell Lubricants must see to it that their internal and external sales teams are thoroughly educated in the ever-evolving consumer and commercial lubrication products and services industry. With this in mind, Shell Lubricants expressed interest in developing a cost-effective medium to engage their large sales force with information on the availability of continuing education courses in their field.

Solution

IDEA II built a Web-based Course Catalog using Flash with easy-to-update XML files for simple program maintenance. The compelling creative execution made it clear to the Lubricant sales team that expert industry and sales training were available to them and gave them a single point-of-entry to register for the available courses.