MSN AdCenter
Challenge
The adCenter team needed an effective way to promote awareness of their product and draw advertisers to use their service. The solution needed to showcase the breadth of functionality that adCenter encompasses, and give users new to search engine advertising, a basic grounding in the fundamentals.
Solution
IDEA II designed a 5-module flash demo to meet the needs of the adCenter team. The main application provided controls for volume, navigation, module selection and subtitles (which are XML driven). The overall design provided a modular approach so that the solution could grow as appropriate. Each module focused on a specific value proposition of the adCenter service, and provides examples of their efficacy in practice. The modules were designed to be viewed either sequentially by a user or individually from links within the adCenter site