Jacksonville University Website Redesign
Challenge
Jacksonville University wanted to upgrade the existing public-facing website to project the image of a mature, leading educational institution and to ensure that the Jacksonville University brand is consistent and reflective of the proper educational attributes. Some of the key requests were to communicate all of the Jacksonville University offerings and benefits and increase traffic to the newly redesigned www.ju.edu.
Solution
IDEA II utilized a combination of creative and interface design, information architecture, usability studies, improvement plans, content management solutions and integration of company branding to help Jacksonville University differentiate itself from the competition. Most importantly, IDEA II designed a site that promotes the value of Jacksonville University to prospective students, current students and alumnae.