Ending the 30 Days, Beginning the Mobile Future
As we wrap up the mobile experiment is coming to an end, The i30 Project is only beginning. After the experience of being submerged in a mobile world - it's now time to make this knowledge into something tangible.
Read more...The Mobile Experience - Part 1: The Rules of Mobile
There are two simple rules to implementing a successful mobile experience. We touch on the surface here but then will expand into mobiles largest marketing holy grail - the app. But it only works if you do it right.
Read more...Dream a Little Dream - Doing Everything I Need From One Device
What we can do on a mobile device today seemed like a dream 10 years ago. The audience is always captive. How can we take advantage of this? Read more...Word on the Street...
It's commonplace for many to think that because interactive media is so disruptive and paradigm-shifting from other traditional media that the steps leading up to concepting for interactive deployment are essentially different or shorter. I disagree. To that end, the list below outlines the best-kept secrets to concepting killer brand messaging and strategies in interactive.
Read more...Context and Consolidation
I live in a small house. Before I moved in, I cleared away a whole bunch of clutter to make sure there was a place for everything and everything was in its place. After a few months, I analyzed the "place" for things and determined that some re-architecting was in order. (I also bought some new drapes).
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