Is SharePoint 2010 Easier to Brand?
It's been said that Microsoft is trying to attract Web developers to SharePoint 2010 and this appears to be the case.
Read more...Design-Centered Companies
With over 350 moms, bloggers, marketers, and supporters, some of the most entertaining and deep conversations took place both in the sessions and hallways of the Four Seasons Hotel in downtown Houston.
Paradigm Shift: Share of Voice
The brands who put the most money into their marketing have been crowned with having the largest share of voice. For the small or mid-size guy or even the new unit with the small budget within the big brand, it was a battle they lost before even entering.
Read more...Things to Consider When Rebranding SharePoint Portals
In the spectrum of SharePoint re-branding, there are two clearly defined options and then there are the multitude of hybrids between the two extremes. On one end there is the simple CSS re-skinning of an out of the box (OOTB) master page template; and on the other, is a complete redesign.
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