Fake Ad Agency Turns This Year's ADDYs Upside Down
IDEA had the pleasure of hosting the 2010 AAF ADDY Awards here in Houston, and we wanted to do something different. Something risky. Something truly entertaining. Something that would get people talking about the show long before the doors of the ballroom opened. Something that would keep people talking long after the doors of the ballroom closed.
Read more...Farmville is So Money....literally
Farmville's meteoric rise continues with new deals inked in the past week.
Read more...Social Media Gone Wrrrrroooiiiigg... Hmmm...
I was driving around my neighborhood a few weeks ago and came across a business with an LED dot matrix sign that read, "follow us on twitter and receive 10% off services." 
This is a rather common sight today (minus the old school dot matrix sign) but what caught me off guard and made it stand out so much (aside from the old school dot matrix sign) was the nature of this business.
Design-Centered Companies
With over 350 moms, bloggers, marketers, and supporters, some of the most entertaining and deep conversations took place both in the sessions and hallways of the Four Seasons Hotel in downtown Houston.
Social Media Week - A Series of Fortunate Events
A recap of our time in San Francisco for Social Media Week 2010
How Much is That Doggie on the Webcam?
In case you missed it, a Shiba Inu breeder in San Francisco set up a webcam, livestreaming the development of a litter of six Shiba Inu puppies and their mother, Kika. How does this relate? Find out!
Four Square: The Next Twitter?
Four Square has become a mobile phenomenon that stands to be the next Twitter. Or Farmville (minus Facebook). Why such a bold statement?
It's Like Rain On Your Wedding Day...
A free ride when you've already paid. Oh, how 'bout this one? The marketing world is booming with new consultants emerging under the guise of "social media expertise." Okay, it doesn't roll off the tongue with the grace of Alanis, but it's ironic nonetheless.
Read more...Start a Wave
Google's Wave is a new communications service that will combine email, instant messaging and document sharing. The service will allow people to start "waves," or conversations, whereby they can invite others to join.
Read more...Tacos and Twitter on Wheels
Remember hearing the joyful jingle from an ice cream truck and chasing it down the street with a dollar in hand? Fast forward a couple decades and I am too old to be chasing after ice cream trucks. However, it is another story when I am craving something savory. Taco trucks have become a staple street food in many cities and are conveniently parked in the same location on a regular basis.
Read more...Is Your Competition Connecting with Your Customer?
As more and more business decision makers become curious about the promise of social media and "2.0?, it seems there are more and more avenues to take and platforms to choose. (e.g., social media / bookmarking – Reddit, Digg, StumbleUpon, Ning, Squidoo, YouTube; professional sites – Linkedin, Ryze, Facebook, Care2, Gather, Plaxo, MeetUp, etc.)
Read more...The Advent of the Socio-Cyber Status
The socio-economic status has been a longtime parameter for target market definition. Times have changed. Our lifestyles have changed.
Read more...The Quest of the Facebook App Part 2
Good news in the application area folks, I've managed to accomplish a gifting section! Please hold your applause. I still have to figure out how to put it on someone else's feed and then notify them of it, but it shows up on my news feed at least so I'm doing something right! I must say, not to toot my own horn, but I am quite proud of myself.
Read more...The Powers of Real-Time Searching
There's was quite some buzz a few months ago when Twitter turned down Facebook's $500 million buyout offer. It became even clearer yesterday that Facebook is targeting the Twitter fanbase when they revealed screenshots of their new homepage which is to go live next week.
Read more...The Quest of the Facebook App, Part 1
So the other day I took it upon myself to follow in many of my predecessor's footsteps and develop a facebook application for Idea. "Where does one start?" you might ask yourself. Well I figured Google was as good a start as any for me, and sure enough I was correct in my assumption.
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