Hey Advertisers—Hit Me Up on My Mobile.
First came print. Then came radio and TV. A little later came the Internet. Now it’s mobile. Not since the mass production and distribution of the TV in post-war America has advertising had such a promising platform with which to engage customers. And guess who’s battling for mobile advertising supremacy? You guessed it—Google and Apple. With Google’s acquisition of AdMob last year and Apples recent unveiling of it’s iAd model, things are heating up in the headlines.
Read more...Predictability and Conformity: The Relentless Pursuit of Innovation.
It is very easy for us to accept the way things are and just keep doing what we always do. That is Conformity. It is just as easy to follow an expected path and do as people expect you to do. That is Predictability. Neither is necessarily wrong, but the great minds of our time are neither of those.
Read more...The Path of Least Resistance
If you study human behavior, you know one thing to be true. We, as humans, naturally take the path of least resistance to get our needs met, issues resolved, and, ultimately, happiness achieved. You can observe babies and elderly. No one will do more than they have to in order to get what they want.
Read more...Word on the Street...
It's commonplace for many to think that because interactive media is so disruptive and paradigm-shifting from other traditional media that the steps leading up to concepting for interactive deployment are essentially different or shorter. I disagree. To that end, the list below outlines the best-kept secrets to concepting killer brand messaging and strategies in interactive.
Read more...Design-Centered Companies
With over 350 moms, bloggers, marketers, and supporters, some of the most entertaining and deep conversations took place both in the sessions and hallways of the Four Seasons Hotel in downtown Houston.
Context and Consolidation
I live in a small house. Before I moved in, I cleared away a whole bunch of clutter to make sure there was a place for everything and everything was in its place. After a few months, I analyzed the "place" for things and determined that some re-architecting was in order. (I also bought some new drapes).
Read more...Bada Bing?
This week Microsoft introduced their new search engine, Bing. They're hoping that Bing will put a dent in Google's dominating 70% market share in the search arena.
Read more...How to Network Your Way Out of a Job
After a lunchtime discussion with co-workers, I ran across this article posted in The Arizona Republic – The tangled Web of social media in the workplace - http://tinyurl.com/qxwzbh
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