Fake Ad Agency Turns This Year's ADDYs Upside Down
IDEA had the pleasure of hosting the 2010 AAF ADDY Awards here in Houston, and we wanted to do something different. Something risky. Something truly entertaining. Something that would get people talking about the show long before the doors of the ballroom opened. Something that would keep people talking long after the doors of the ballroom closed.
Read more...Hey Advertisers—Hit Me Up on My Mobile.
First came print. Then came radio and TV. A little later came the Internet. Now it’s mobile. Not since the mass production and distribution of the TV in post-war America has advertising had such a promising platform with which to engage customers. And guess who’s battling for mobile advertising supremacy? You guessed it—Google and Apple. With Google’s acquisition of AdMob last year and Apples recent unveiling of it’s iAd model, things are heating up in the headlines.
Read more...Farmville is So Money....literally
Farmville's meteoric rise continues with new deals inked in the past week.
Read more...Google Rocks
If you haven’t been to Google yet today, go. Especially if you grew up in the 80s.
Read more...Predictability and Conformity: The Relentless Pursuit of Innovation.
It is very easy for us to accept the way things are and just keep doing what we always do. That is Conformity. It is just as easy to follow an expected path and do as people expect you to do. That is Predictability. Neither is necessarily wrong, but the great minds of our time are neither of those.
Read more...Word on the Street...
It's commonplace for many to think that because interactive media is so disruptive and paradigm-shifting from other traditional media that the steps leading up to concepting for interactive deployment are essentially different or shorter. I disagree. To that end, the list below outlines the best-kept secrets to concepting killer brand messaging and strategies in interactive.
Read more...Design-Centered Companies
With over 350 moms, bloggers, marketers, and supporters, some of the most entertaining and deep conversations took place both in the sessions and hallways of the Four Seasons Hotel in downtown Houston.
Your Survival Guide for Connecting Email and Social Media Marketing
Here are a few simple tips for not only surviving but connecting your email and social media marketing programs.
Too Much (Augmented) Reality
Matthew Szymczyk, CEO of Zugara, an interactive marketing agency based in Los Angeles, has written a timely Advertising Age article about the meteoric rise of Augmented Reality in various media. One question he raises about the technology really got me thinking, and that is, will AR burn out as a trendy cool gimmick long before we've seen its true marketing utility?
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