Fake Ad Agency Turns This Year's ADDYs Upside Down
IDEA had the pleasure of hosting the 2010 AAF ADDY Awards here in Houston, and we wanted to do something different. Something risky. Something truly entertaining. Something that would get people talking about the show long before the doors of the ballroom opened. Something that would keep people talking long after the doors of the ballroom closed.
Read more...Word on the Street...
It's commonplace for many to think that because interactive media is so disruptive and paradigm-shifting from other traditional media that the steps leading up to concepting for interactive deployment are essentially different or shorter. I disagree. To that end, the list below outlines the best-kept secrets to concepting killer brand messaging and strategies in interactive.
Read more...Design-Centered Companies
With over 350 moms, bloggers, marketers, and supporters, some of the most entertaining and deep conversations took place both in the sessions and hallways of the Four Seasons Hotel in downtown Houston.
Paradigm Shift: Share of Voice
The brands who put the most money into their marketing have been crowned with having the largest share of voice. For the small or mid-size guy or even the new unit with the small budget within the big brand, it was a battle they lost before even entering.
Read more...Words 1.0
If you've patronized a Starbucks in the last year, you're probably familiar with their "The Way I See It" series, a collection of quotes from famous folks and everyday people, too. You buy a cup of coffee, you get a quote on your cup.
Read more...On Ants and Advertising
It's that time of year again — the trees are decked out with foliage, weeds claw through every manner of crook, cranny, and crack and, lest we forget, our favorite outdoor pals, the fire ants and mosquitoes, have returned.
Read more...Things to Consider When Rebranding SharePoint Portals
In the spectrum of SharePoint re-branding, there are two clearly defined options and then there are the multitude of hybrids between the two extremes. On one end there is the simple CSS re-skinning of an out of the box (OOTB) master page template; and on the other, is a complete redesign.
Read more...$20 Advertising
When walking down the Vegas strip, a friend of mine came across some money on the ground. "Perfect! I can play a few more hands of blackjack!"
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