Four Square: The Next Twitter?
Four Square has become a mobile phenomenon that stands to be the next Twitter. Or Farmville (minus Facebook). Why such a bold statement?
It's Like Rain On Your Wedding Day...
A free ride when you've already paid. Oh, how 'bout this one? The marketing world is booming with new consultants emerging under the guise of "social media expertise." Okay, it doesn't roll off the tongue with the grace of Alanis, but it's ironic nonetheless.
Read more...ROS... Robot Operating What?!?!
Learn all about ROS, ie Robot Operating System and how it's coming to a home near you!
Read more...Too Much (Augmented) Reality
Matthew Szymczyk, CEO of Zugara, an interactive marketing agency based in Los Angeles, has written a timely Advertising Age article about the meteoric rise of Augmented Reality in various media. One question he raises about the technology really got me thinking, and that is, will AR burn out as a trendy cool gimmick long before we've seen its true marketing utility?
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