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Lights, Camera, Roll ‘Em Online
After years of loitering around the edges of internet technology, video has taken the limelight. U.S. spending on online video advertising will rise to $4.3 billion in 2011 from $410 million last year, according to eMarketer. But what will online video look like? How can advertisers take advantage of it?
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Now, the Clicking Is to Watch the Ads, Not Skip Them
For generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment — and surprisingly, the idea of all ads, all the time, is gaining some favor.
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Houston Events |
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Moroch + New Media = Success, find out how new media will affect traditional outlets, September 12, 2007; Houston, TX
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Large Implementation Pain Experiences: Navigating Pitfalls in SharePoint 2007, September 19, 2007; Houston, TX
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HIMA Luncheon featuring speaker Rich Vedder, VP Digital Sales, ABC, September 20, 2007; Houston, TX
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National Events |
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OMMA NY Conference & Expo Online, Media and Marketing Expo, September 24-27, 2007, Hilton, New York
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Click Z hosts E-mail Marketing, October 2, 2007, New York
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Project Name:
Travelex Website Redesign
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Challenge:
Travelex needed to revamp and redesign the look and feel of its current "for business customers" website. It needed to be easy to navigate and search engine friendly. The site would also need to be easily customized for Canada, Australia and the UK, as well other countries in following phases.
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Client:
Jeff Smith
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Account Manager:
Alma Cahn
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I. Intelligence Report
II. Upcoming Industry Events
III. Project of the Month
IV. Showcasing Talent
V. Facts
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Art Director
Mel Sedat
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Testimonial:
"My fascination with "the Moving Image," as I call it, goes back to an incident in my childhood. My grandfather took a paper plate, drew a parrot on one side and a cage on the other, cut a hole and threaded it with a rubber band. He wound up the rubber band, let it go and voila! The parrot appeared to be in the cage. I was hooked: I started putting together “flip book” animations, then moved on to stop-motion animations with clay. Today, with the computer, I’m able to create any kind of animation I want---videos in After Effects, for example. In terms of design and 3D design---technology is making the impossible possible. I’m as fascinated with animation as ever."
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Do you know what Web 3.0 is?
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If you want to have more vacation, you should move to Finland.
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Do you know the most efficient way to fix an incorrect Wikipedia article?
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