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SUBJECT LINE: BULLS EYE
With more and more Americans spending time in front of their computer screens throughout the day---at work, at home, at the coffee shop---it’s no wonder so many marketers are utilizing e-mail campaigns to reach their intended target audience.
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Nielsen revamps system for measuring website popularity
Influential research firm Nielsen/NetRatings said Tuesday that it would begin to emphasize how long visitors spend on websites, rather than how many times they view a page, when comparing sites.
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Houston Events |
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High performance in the Era of 24/7 access. How can you get ahead? , August 21, 2007; Houston, TX
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Join the Houston Business Journals, Wells Fargo and other sponsors for the Fastest Growing Woman-Owned Businesses Awards Ceremon, August 21, 2007; Houston, TX
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National Events |
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AAAA Account Planning Conference
Creating Possibilities: Planning to Extend the Boundaries of Creativity, August 6 - 8, 2007, Manchester Grand Hyatt, San Diego
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OMMA NY Conference & Expo Online, Media and Marketing Expo, September 24-27, 2007, Hilton, New York
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Project Name:
Sony Portable Reader email
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Challenge:
Sony wanted to promote their relatively-new Portable Reader in a variety of marketing vehicles. There were several promotions available with purchase and Sony needed a way to showcase several promotions at one time, as well as give people a chance to learn more about the Reader, a product with revolutionary technology.
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Client:
Jennifer Geddy
Steve Maland
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Account Manager:
Tara Clark
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I. Intelligence Report
II. Upcoming Industry Events
III. Project of the Month
IV. Showcasing Talent
V. Facts
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Account Manager
Tara Clark
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Testimonial:
"Email marketing is interesting to me, because the customer base is constantly and actively involved. Whether the customer opens and clicks, purchases, or worst case scenario, unsubscribes, they have interacted with your message. And the customer base that chooses this method of communication from their preferred brands and companies has high expectations of you. There is no room for lazy marketing."
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Your short-term memory has a max capacity of seven items.
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What are the 5 worst websites on the internet?
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Thursdays before 10 am is the cheapest time to buy gas.
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