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Interactive marketing: The trends, technology, and the turning tide
Billed as the nation's premier event for digital marketing, Adtech is a dynamic, three-day event aimed at expanding the interactive horizons of today's marketing community. This past April, Roy Smith, Account Director, and Alma Cahn, Account Manager, attended Adtech San Francisco.
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Social Ad Lessons: Advertisers seek out what works in social media – and find connecting is the key
Social wunderkinds like MySpace and Facebook face a dilemma: advertising in these environments is a decidedly hit-and-miss affair. For all their potential, they're tough for advertisers to figure out.
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Texas Events |
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Marketing Challenges for 2008 – Communicating Marketing Value in Your Organization
June 8, Irving, TX
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HAF Monthly Luncheon
June 18, Junior League of Houston, TX
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Women in Technology International present the Regional Network Event
August 6, Houston, TX
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National /International Events |
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Driving Sales: What’s New and What Works
June 10, Boston, MA |
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The Green Conference
June 10, New York University, NY
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Ad:tech Singapore
June 26 – 27, Singapore
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Project Name:
Microsoft Advertising Rebrand
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Challenge:
Microsoft Digital Advertising Solutions group came to Idea seeking assistance implementing its new brand initiative.
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Client:
Scot Pettit
Brette Blostone
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IDEA Team:
Mike Higgins, Carrie Kittrell, Liliana Aguila, Jamie Cabaccang, Spencer Choi, Vivek Chittur, Chris Hungate, Julia Rozenberg, Slava Riabski, Martin Bunyi, Aaron Casey, Lina Itskovitch, Wade Cantrell, Nick Becerr, Andrew Fovargue, Sean Mee, Kate Kirby, Ian Edwards
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I. Intelligence Report
II. Industry Events
III. Project of the Month
IV. Showcasing Talent
V. Facts
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Account Executive
David Saxe
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Testimonial:
"I always thought I’d be a creative. However, I developed an excitement and passion for interactive marketing while studying marketing in school. I gravitated toward and had quite a knack for visual design and music and how the combination of the two could create an aesthetic and even an emotional experience for the user or audience. Combine that with my project-oriented nature—I was a Lego maniac—and my enthusiasm for client services and working in teams, and an Account Executive for Idea Integration was born."
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Grand Theft Auto earns a Guinness World Record
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Never Pay an Electricity Bill Again
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99 Creative Uses for Ordinary and Everyday Objects
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