Project of the Month

Bausch Brand and Website Redesign

Client:
Bausch & Lomb is the eye health company, dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid gas permeable contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world.

Challenge:
Over several years different areas of the Bausch & Lomb website had been updated in piecemeal fashion. The site no longer had a unified look and feel, and it did not reflect the company’s overall brand strategy, positioning, and key attributes as a bold and innovative technology leader.

Solution:
IDEA II redesigned and re-branded the site, giving it a unified look and feel that strongly reflects the Bausch & Lomb attributes. Site architecture, customer interaction and site performance were all improved. IDEA II also created technology that allows content managers to easily update the site while graphics standards are automatically maintained.