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Newsletter / May 2007 / Issue #5 Index
Industry News
 
The evolution will be uploaded
What happens when a Boeing techhead wonders what ever happened to his high school buddy? If that techhead happens to be Randy Conrad, he creates one of the world’s first social networking sites. www.classmates.com
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Using social network sites to monetize search campaigns
One in four members of the U.S. online adult population ages 18 years and older visits one of the major social networking sites at least once a month.
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Social networking's next phase
Next week Cisco Systems, a Silicon Valley heavyweight, plans to announce one of its most unusual deals: it is buying the technology assets of Tribe.net, a mostly forgotten social networking site, according to people close to the companies’ discussions.
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Upcoming Industry Events
  Houston Events
 
HAF/Ad2 Summer Kick-Off Mixer: Relax and mix it up with Houston's best, May 30, 2007, Houston, Texas
 
HiMA Luncheon: An Integrated Strategy for Online Marketing: Search & Email, May 31, 2007, Houston, Texas
 
HCA Presents: The Big Huge Summer Mixer, June 14, 2007, Houston, Texas
PDF, 740 KB

  National Events
 
IAB Leadership Forum: User-Generated Content and Social Networking, June 4, 2007, NYC, New York
 
AMA Hot Topic Series: Search Engine Marketing, June 22, 2007, Chicago, Illinois
 
OMMA NY Conference & Expo: Online, Media and Marketing Expo, September 24-27, 2007, Hilton, New York
Bausch Project of the Month
 
Project Name:
Bausch Website Redesign

 
Challenge:
Over several years different areas of the Bausch & Lomb website had been updated in piecemeal fashion. The site no longer had a unified look and feel, and it did not reflect the company’s overall brand strategy, positioning, and key attributes as a bold and innovative technology leader.
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Client:
Bausch & Lomb

 
Account Manager:
Ashley L. Ronald

 
In This Newsletter
  I.    Industry News
  II.   Upcoming Industry Events
  III.  Project of the Month
  IV. Showcasing Talent
  V.  Facts

Carlos Ramon

Showcasing Talent
 
Site Building Team Lead:
Carlos Ramon

 
Testimonial:
“With the growth of Rich Internet Applications (RIA), social networks, wikis, and both hardware- and software-based mobile technology, the next frontier is all about mobile social networks. These will allow users to collaborate and share blogs, videos, & pictures with peers via their handheld device.”
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Facts
 
Idea is named one of Advertising Age Magazine’s top interactive agencies of the year
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Vonage Holdings Corporation, the internet phone provider, spent $186 million in online advertising. Who were the other big spenders?
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Did you know that over half of all online users read or create user generated content?
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48% of teens say they visit a social networking site daily
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Over the next 25 years, the global population is expected to grow by another 2 billion
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