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Transforming Data Into Actionable Insight
Just as traditional marketing media (from direct mail to print pieces) has evolved to meet the needs of the B2B marketplace, driving towards new approaches like podcasts and blogs, the means by which we measure our success has evolved in kind.
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The Pursuit of Measurement: The Customer’s Experience
We've all heard the classic conundrum of businesses today – “Half of our Marketing efforts are working, we just don’t know which half”. Site Analytics strives to answer that statement by gathering data to allow business to align their message, media, offer and channel with their desired audience to optimize the results and return for the company.
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Project Name:
AmputeeAdvocate.com
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Challenge:
Ryan A. Foster & Associates, PLLC engaged IDEA II to manage their online marketing demand generation programs for the AmputeeAdvocate.com audience and align measurement tools in a comprehensive dashboard that would enable managers to monitor, analyze, and respond to industry changes in a timely manner.
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Client:
Ryan A. Foster
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IDEA Team:
Wendi Malley
Jonas Newsome
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I. Intelligence Report
II. Industry Events
III. Project of the Month
IV. Showcasing Talent
V. Facts
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Senior Marketing Analyst
Kristi May
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Testimonial:
"When I was in school I decided not to be an accountant because I didn’t want to deal with numbers. Now being a Senior Marketing Analyst at Idea, numbers are my life – and I truly enjoy it!. "How many people are visiting this new site? What are people buying once they come to the site?" I enjoy seeing what people do when they are online. The psychology involved is really fascinating to me. It’s more than just numbers, but figuring out the reasons why people are doing what they’re doing."
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