Project of the Month

TPI Brand and Website Redesign

Client:
TPI is the leader in guiding organizations through effective, lasting transformation of their business support operations. Internationally, they have helped hundreds of clients reduce operating risks, streamline complex operations, improve the cost of support functions, achieve sustainable improvements and make competitive gains. Calling on the expertise of nearly 400 advisors, they bring market-defining expertise to meet the most complex challenges of organizational change.

Challenge:
TPI shifted the focus of its business operations to emphasize sales and marketing activities. With this shift, TPI needed to update its brand identity and messaging to communicate this initiative to current and potential clients. Because of this shift, TPI had a definite need to update its brand identity in order to communicate this initiative to current and potential clients.

Solution:
IDEA II redesigned the overall brand, logo, and website to better represent the company’s future goals. Through extensive industry research, interviews, and competitive analysis, the User Experience and Creative teams at IDEA II created a new brand identity, logo and website to highlight the personality of the people of TPI, positioning the company and its advisors as the leaders in expertise, experience and innovation in the sourcing industry.