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Consumers Take Control (It's a Good Thing)
HOUSTON (Idea Integration) That buzz you hear this spring is not the honeybees busily pollinating flowers, nor is it the drone of thousands of lawn mowers coming out of wintry semi-retirement.
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Techs turn to Web 2.0
As technology companies introduce Web 2.0 interfaces, they are rapidly changing long-held beliefs about customer communications, marketing, product development and sales.
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Google turns to users for online maps
New tools will help people share local information with others.
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Accessible, Usable, Beautiful
Why we should design Web sites that are both technically accessible and also usable.
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(2MB, PDF)
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Houston Events |
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HiMA Luncheon: An Integrated Strategy for Online Marketing: Search & Email, May 17, 2007, Houston, Texas
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National Events |
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Microsoft MIX, April 30 - May 2 MIX is Microsoft’s conference for Web designers, developers and decision-makers who make their living at the forefront of the consumer Web.
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Search Insider Summit, May 6-9, 2007, Hyatt Regency Coconut Point Resort & Spa, Bonita Springs, Florida
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Interactive Advertising Bureau: Leadership Forum - Digital Video, May 7, 2007, The Roosevelt Hotel, New York, NY
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Project Name:
TPI Brand and Website Redesign
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Challenge:
TPI shifted the focus of its business operations to emphasize sales and marketing activities. With this shift, TPI needed to update its brand identity and messaging to communicate this initiative to current and potential clients.
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Client:
Andrea Riffle/
Alesa Rotterman
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Senior Account Executive:
Carrie Hill
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I. Industry News
II. Upcoming Industry Events
III. Project of the Month
IV. Showcasing Talent
V. Facts
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Marketing Analyst:
Wendi Malley
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Testimonial:
Willingness to fail breeds success. With new emerging technologies, companies are facing uncharted challenges. The fundamental ability to capitalize on these new Web 2.0 opportunities is to test, measure, and test again. I'm looking forward to the challenges of measuring richer online experiences and proving their successes.
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IDEA is named one of B2B magazines top agencies of the year.
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(1.18MB, PDF)
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Did you know there is an environment where 1.1 million visitors spend an average of 154 minutes? (source: Nielsen NetRatings) This is more than users spend in MySpace or Facebook, the two leading social networks online.
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(60.9KB, PDF)
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Over 100 million US Internet users watch TV while on the Web (and use other media).
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