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Is Email Dead?
HOUSTON (Idea Integration) Surely not, you say. How could anyone possibly survive the 9 to 5 without emails? The blonde jokes. The forwarded chain prayers. And the critical communications that keep businesses running like a well-oiled machine ("Donuts in the break room, everybody!").
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HP Tops Nielsen's Super Bowl Ratings
NEW YORK (Adweek) Hewlett-Packard topped the ratings during CBS' Sunday telecast of the Super Bowl, according to Nielsen Media Research.
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SMS to Hit $67B
Next to voice, it is the least glamorous of mobile services, but a report made public on Tuesday suggests that despite declining prices, global SMS revenues will grow to a stunning $67 billion by 2012.
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Houston Events |
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Houston Interactive Marketing Association presents: "Strategic Opportunities for Mobile Marketing", March 16, Houston Technology Center, 7:45am- 9:15am
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National Events |
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360 Media In Partnership with Starcom, March 21, 2007, New York, NY
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AdTech Conference, April 24 - 26, 2007, Moscone Center, San Francisco, CA
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Voz Latin: Strategies to Reach Hispanics For Entertainment, Retail, Mobile and Online Marketers, April 26, 2007, Intercontinental Miami, Miami, FL
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Project Name:
Intel "FAST" Video
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Challenge:
Intel launched its latest chip, the Core2Duo, in mid 2006. As part of this launch, Intel was able to reclaim its performance edge over its closest rival, AMD. The challenge facing the Idea team was to create a presentation that showcased the speed of the new Core2Duo chips and generate consumer awareness and preference for the new chips.
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Intel Client:
Intel Corporation Americas Marketing Group
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Account Executive:
Mike Higgins / IDEA II
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I. Industry News
II. Upcoming Industry Events
III. Project of the Month
IV. Showcasing Talent
V. Facts
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User Experience Director:
Divya Visentini
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Testimonial:
Although companies still lag consumers in adoption of Web 2.0 technologies due to system complexity and concerns of control, the fast developing consumerization of IT will force corporate America to become more Web 2.0 friendly.
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