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MOSS Gathers Brand and Function into One
These days you can’t buy a latte without running into another research study proving the power of brand. And it’s no secret that for a brand to ring true to discriminating consumers, it must live in the very DNA of the company. This may explain why Microsoft Office SharePoint Server 2007 (MOSS) is already becoming a popular way to build a highly functional and richly branded web experience.
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Idea interviews Google: Measuring Google Gadget Ads
Idea’s own Kelly Makimaa, VP, Interactive Marketing & Analytics, interviews Christian Oestlien, Product Manager for Gadget Ads at Google.
What are Google Gadget Ads? What are top key performance indicators for Google Gadget Ads? How are Google Gadget Ads tracked?
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Project Name:
Sunshine Connections
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Challenge:
Rebrand the Sunshine Connections website in MOSS 2007.
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Client:
Dave Grobleski
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IDEA Team:
Andrew Forvargue
Carrie Kittrell
Wendi Malley
Kristi May
Martin Ridgway
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I. Intelligence Report
II. Industry Events
III. Project of the Month
IV. Showcasing Talent
V. Facts
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Senior Designer
Sarah Millikan
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Testimonial:
"The best thing about being a designer is that you never have to grow up! We are SUPPOSED to get excited over the small stuff, and we NEVER stop exploring new tricks and toys. We all possess a level of weirdness that "normal" folks just can't appreciate. It's totally radical, dude!"
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