Web Marketing Analytics

Great interactive design can't succeed in a vacuum. IDEA II makes sure every client reaps the benefits of its interactive investment by learning everything there is to know about the target audience, and driving that target to act. Our marketing and analytics team mines the depths of our clients' minds, and the minds of the customers they want to reach. We meld this with our knowledge of market dynamics to create a plan to meet, and often exceed, the client's goals.

Web marketing and analytics include:

  • Marketing Research
  • Strategic Planning
  • Competitive Intelligence
  • User Requirements Gathering
  • Usability Testing
  • Human Factors Studies
  • Navigation and Mental Models
  • Web Analytics
  • Target Market Assessment
  • User Profiling
  • Card Sorting
  • Expert Reviews
  • Pluralistic Walkthroughs

Rich media experience includes:

  • PointRoll
  • Eyeblaster
  • Flash Video
  • Unicast

Online advertising placement experience includes:

  • CNET
  • CNN
  • Yahoo!
  • AOL
  • MSN
  • PC World
  • ABC News
  • IT World
  • Entrepreneur
  • Fortune
  • PriceGrabber
  • Shopping.com
  • BizJournal
  • Biz Rate
  • Quicken
  • OSDN
  • NexTag