Featured Projects
Challenge:
When Intel introduced the new Core 2 Duo processor with their national "Multiply" campaign, they were looking for an agency to develop a hard-hitting online video to tout the processor's benefits.
Solution:
Idea II created a dynamic, fast-paced online video that stressed the sheer speed of the new Core 2 Duo processor. Unlike the TV spots in the national campaign, the IDEA II video was able to expound upon the end-user benefits of the new Core 2 Duo technology, using impactful, memorable visuals to reinforce the messaging throughout.